Content marketing is critical for the hotel business because it is at the heart of any successful digital marketing strategy and may be extremely useful in attracting new customers.
The use of this content to achieve a marketing goal is known as content marketing. If content production and marketing are done correctly, the hospitality industry can benefit.
HOW DO YOU GET STARTED?
The truth is that you will never strike the sweet spot early on in this procedure. Over time, you will only improve. Consider some of the best content marketing tips recommended by industry pros for newcomers.
Tell Interesting Tales
The higher the quality of your material, the more shares and interaction it will receive. It’s all about telling a tale and keeping people interested in your material (image, video, email,etc). So, what’s your backstory? What distinguishes it from the hotel directly across the street? Rich storytelling, accompanied by strong pictures or videos, is a terrific approach to capture your audience’s attention and increase engagement.
Set up a blog
Having your own hotel blog is an excellent method to assure a regular flow of information. Increasing your brand awareness online may be as simple as writing new blog entries about your business and relevant hotel industry content.
And a great content marketing plan is built on a steady stream of good material.
Invest in the Right Tools
Invest in a strong content management system, CRM, and marketing automation suite, or whatever else it takes to make content management simple.
Content Repurposing
You won’t be able to create new stuff all of the time. It’s fine to repurpose current ones and create content for numerous uses, such as YouTube, hotel websites, Instagram, and so on.
Promote on the Correct Platforms
Develop content marketing tactics for your hotel. These could be your own sites (such as your social media channels or website) or third-party sites willing to publish your content.
Find travel influencers (bloggers, journalists, etc.) who will spread your material and boost your hotel’s branding.
Use High-Definition Images and Videos
Incorporate graphics and videos into your writing. It raises the value of interaction. Companies that employ videos in their marketing see a 27 percent increase in click-through rate and a 34 percent increase in web conversion. Customers will be more likely to book if they can see a video tour of a property or your location. They’re also a terrific method to get customers involved and share material.
If you’re still unsure about video, tell your tale using many photographs in a gallery format. Alternatively, you may only use photos to create films. Content also aids in the optimization of your hotel’s search engine results.
Put Money Behind It
It’s not expensive to boost a Facebook or LinkedIn post. Simply think about who you’re going to promote it to. Using a clever social media advertising with a call-to-action to a landing page to assist you attract potential buyers.
Email Promotion
Another technique to promote your hotel’s content is through email marketing. Consider why individuals joined up for your email list and what they’d like to hear from you. Some people join up to learn about your special offers and discounts, some to learn about local events, and still others to hear about what your property has been up to.
With the numerous segments you’ve developed, try out different types of material. Examine what works in order to match a segment to the appropriate type of content.